The number of queries to the Health Wyze Report for information about fraudulent alternative medicines and unwise supplementation has increased dramatically during the past couple of years. Some of the requests included questions about the wisdom of eating mushrooms to cure cancer, drinking iodine for thyroid issues, and the supposed benefits of eating underwater plants. The questions might have been funny if the long term results of the misinformation were not so tragic. As health researchers, we noticed unmistakable trends that could not be ignored concerning the increases in frequency of these requests. The spikes occurred especially after two events.
The first of the hallmark events occurred shortly after September 9th, 2008. It began with an article written by Mike Adams, and we immediately knew that it was something to be concerned about. The article related to a dramatic shift in his philosophy, and it was entitled, The 7 Principles of Mindful Wealth. In that article, Adams stated, "... it made me abandon five years of false beliefs and unlock a powerful new philosophy of financial abundance. I'm sharing that breakthrough financial philosophy with you here, but it's only something you'll find valuable if you're ready to let go of false limitations about money and welcome real, lasting change in attracting the money you deserve into your life... For nearly five years, I've been operating NaturalNews [formerly NewsTarget.com] in a way that practically guaranteed ongoing financial challenges. Because I never took money from the companies I wrote about - and I never earned commissions on the products I recommended - NaturalNews remained in a state of self-imposed financial stress." Mike noted that his new philosophy was based upon wisdom that he derived from a young girl who made homemade soaps. As his article dialogued their conversation together, Adams conveyed his attitude shift with the question, "Why shouldn't she be at least as wealthy as the executives at Proctor & Gamble who sell junk soap?". He pined in retrospect that he had operated Natural News like a charity, awhile earning the product companies that he had been previously plugging, "... tens of millions of dollars". Adams' financial epiphany purportedly happened when the young lady tempted him with the question, "... why are YOU the only one who doesn't benefit?". Mike's new guiding principle became, "Getting past self-imposed limits on wealth". He explained himself with the following dialog of what was purportedly spoken next. "'I explained to her that I could not earn anything from the products I recommended because that would compromise my integrity. People needed independent, objective recommendations, I insisted. My content had to be given away in order to be trusted.' She didn't entirely agree on that. '...It sounds to me like you've EARNED your credibility,' she said with a smirk. 'The only reason NaturalNews isn't earning more money is because you've voluntarily decided not to.'" At the conclusion of Mike's report about their conversation, which he commented was personally revolutionizing, he added, "But guess what? Karma doesn't pay the rent. Good karma isn't the recognized currency in modern society: Dollars are!".
The second event that preluded a noticeable flood in queries about health misinformation was the inclusion of Mike Adams as an official host of the Alex Jones Show. Mike Adams, the self-dubbed "Health Ranger" had greater ambitions than to merely remain the man to plug products for Natural News advertisers, so he found a way to reach millions by piggybacking the popularity of Alex Jones. In what might appear to be the result of yet another epiphany, Mike Adams remolded his persona into the image of Alex Jones to cement a mutually narcissistic union. The situation portrays a weakness that Mike has exploited to the maximum. Before their relationship began, the freshly patriotic Mike Adams had so despised the United States that he had relocated to Ecuador. With his new Alex-based personality, he's suddenly an all-American patriot who is fighting for American ideals.
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