On November 26, 2007, there was an article in The New York Times titled, 'Next up for U.S. farmers: Genetically modified sugar beets'. The New York Times interviewed a representative from Kellogg's for the article.
"A Kellogg spokeswoman, Kris Charles, said her company, the top U.S. maker of cereal, 'would not have any issues' purchasing such sugar for products sold in the United States, where she said 'most consumers are not concerned about biotech.'"
— New York Times
Cereals That Talk Back To You And May Just Bite Back
The Organic Consumers Association wrote a letter to Kellogg's, requesting that they do not use genetically modified sugar beets. One survey after another shows that Americans do care about genetically modified foods, but they are unaware that they currently consume them. A November 2004 report by Rutgers' University showed that only 31% of Americans believe they have ever eaten genetically engineered foods. Given the fact that processed foods contain corn, soy, and Canola; there is little doubt that almost every American has eaten genetically engineered foods, and most Americans do so on a daily basis. Due to governmental groups working for the chemical industry, the U.S. is the only industralized nation that does not require strict labeling. Kellogg's responded to the Organic Consumers Association.
"Consumer preference is the critical factor Kellogg uses in determining the products being provided in each market, and those preferences are not the same in every country. Ms. Charles was referring to a U.S. study conducted in September 2007 by the International Food Information Council stating that U.S. consumer 'concerns about the usage of biotech ingredients in food production are low'. Public acceptance of biotechnology in Europe is lower than in the United States. As a result, all Kellogg products sold in Europe are free of any ingredients derived from biotech sources."
— David Mackay, President of Kellogg's
That's right. You vote for genetically engineered foods with every dollar that you spend on Kellogg's products, because this is all Kellogg's will listen to. Other nations require labeling of G.M.O. foods, and most Americans would never willingly buy a food having a "GMO" label on it. It is contrary to human nature to wish to become an experiment, or to trust big companies to toy with the lives of our children.
We are as committed today to protecting and promoting consumer confidence in our products as our founder, W. K. Kellogg, was when he had his name placed on every product as his personal assurance of quality.
— David Mackay, President of Kellogg's
In truth, W. K. Kellogg would probably be rolling in his grave if he knew what had happened to the company that he started with such noble intentions. Despite the dishonest garbage pouring from David MacKay's mouth, Kellogg's was not intended to be a source of children's Frankenfoods, artificial flavors, or colors. These were most certainly not the dream of W. K. Kellogg.
"One of the most beneficial services that could be bestowed upon civilization is to make the lives of little children happier, healthier, and more promising for their adult years."
— W. K. Kellogg
The Kellogg's of today is not a company that is dedicated to giving children a good start in life. As C.E.O. David Mackay admitted, their choices of ingredients are made based upon what they can get away with. Kellogg's exploits the ignorance of American consumers who are not allowed honest labeling, and the company now relishes the official policies promoting dishonest labeling from its friends at the F.D.A. and the U.S.D.A.. Kellogg's is definitely no longer concerned about creating generations of healthy children.
Kellogg's also owns the following organic brands (which we strongly recommend boycotting):
Evil companies will not change unless we take a stand against them. Now that you are aware of Kellogg's official and shameless policies toward genetically engineered foods, will you still buy from them? Our children should not be part of their god-forsaken science experiments. Send the food and chemical industries a powerful message by putting Kellogg's out of business.