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Evaluating The Evaluators from Consumer Labs

Written by Sarah Cain Print  E-mail

We were contacted concerning a group calling itself Consumer Labs. They have been cited numerous times in mainstream news publications as experts in appraising nutritional supplements. They have a reputation for targeting specific companies aggressively. We normally stand shoulder to shoulder with anyone calling for higher standards and accountability in the world of supplements and alternative medicine, but something seemed amiss about these people.

Consumer Labs pretends to be working for the public along the same lines as Consumer Reports, as it tests supplements for purity and volume, and then it reports its findings to paying customers. Individuals who want to know about these findings must subscribe to Consumer Labs for $30 a year, when we last checked. However, in addition to getting money from the consumers, it also gets money from the supplement companies themselves. Companies voluntarily pay them thousands of dollars for favorable product analysis and reviews. Recommendations from Consumer Labs have expiry dates, so manufacturers must pay again every 12 months, if they wish to continue using the certified 'C.L. seal'. On one hand, companies are paying Consumer Labs for good reviews, while individuals are paying them for what they believe is objective reporting.

Marc Ullman, writing for Natural Foods Merchandiser Magazine, previously reported how this is an extreme conflict of interest. It is virtually impossible to be a paid client of the industry, while providing an objective analysis; like the 3rd-party watch-dog that they pretend to be. So we decided to dig a little deeper into Consumer Labs.

The History of Consumer Labs' C.E.O., Dr. Tod Cooperman

The president of Consumer Labs is Tod Cooperman, M.D.. While in medical school, he spent a summer working at an investment bank in New York City, where he evaluated new health care companies. His first job following graduation from medical school was with Bristol-Myers-Squibb pharmaceuticals, which he stayed at from 1987 to 1993.

Dr. Tod Cooperman

He then founded CareData Reports, which rated insurance plans and H.M.O.'s; purportedly based on customer feedback. The company continued to expand until it covered everything from pharmacy benefits to dental care. At which time he sold CareData to J.D. Power and Associates, and remained there as an employee until 1999. We found the company's explosive growth to be puzzling; considering that it supposedly profited solely from providing consumer reports. However, there is no evidence of the same type of payola that happens with Consumer Labs.

The Consumer Labs website claims that one of his first actions, when starting ConsumerLabs.com, was to hire one of the "world's leading experts on dietary supplements", Dr. William Obermeyer. Dr. Obermeyer had been working as an upper level F.D.A. chemist for nine years before his partnership with Cooperman. We investigated Obermeyer based on speculations about why someone with a cushy, well-paid job at the F.D.A., with likely no accountability whatsoever would suddenly give up that position in favor of a risky job venture in a new business that had never been explored.

Dr. Obermeyer's work in the F.D.A. had been limited to investigating contamination in dietary supplements, and watching for 'unapproved claims' from competing treatment methodologies. It is documented that Obermeyer complained that the F.D.A. did not have the necessary funds to persecute people who reported competing cancer cures, whilst investigating supplement companies at the same time. Obermeyer's comments have led us to the conclusion that his resignation was prompted by the F.D.A. not being zealous enough in suppressing information about alternatives, instead of concern for sincere product safety testing.

The Goal of Consumer Labs

Consumer Labs claims to have tested approximately 1,600 products, including about 95% of all supplements sold in the United States. What's more, Cooperman claims that one quarter of the products failed his testing. A lot of questions are unanswered when we read the history of Tod Cooperman. As an ex-employee of Bristol-Myers-Squibb, and someone who seeks F.D.A. advice on dietary supplements, whose side is he on?

If the F.D.A. needed to put more resources into a particular area, surely it would be the area that is resulting in the most deaths. After all, we don't see emergency rooms filled with people experiencing echinacea side-effects, or vitamin C overdoses. The F.D.A. should spend far more time checking the safety of drugs that are already on the market. If they were as rigorous in recalls with pharmaceuticals as they are in dietary supplements, then medicine as we know it would cease to exist. Ephedra was banned by the FDA, after concentrated doses of the stimulant had been taken by people who were also using hypertension medications; resulting in roughly 200 deaths. Of course, it was the herb, not the pharmaceutical that was blamed; following the standard procedures. In contrast, Vioxx caused 27,000 deaths before it was 'voluntarily recalled'. This means that the pharmaceutical manufacturer still has full F.D.A. approval to put Vioxx back on the market, and we suspect that they eventually will sell it again under a new, more marketable drug name.

Despite this corrupt state of affairs, Dr. Obermeyer spent nine glorious years inside the F.D.A., looking to find problems with dietary supplements, before continuing his work at Consumer Labs. The very name of the company reminds us of The Center For Consumer Freedom, a P.R. front for Monsanto and "hundreds of companies that wish to remain anonymous". While such cute names are designed to be disarming; such organizations are usually paid by the very industry that they are supposed to be policing. In the case of Consumer Labs, they likewise appear to be team players. It is why they are paid to spew in industry-friendly publications, such as the New York Times, because their approval of a product is as safe as money in the bank.

"In a recent test of multivitamins, ConsumerLab.com found that Equate-Mature Multivitamin 50+ sold by Wal-Mart was just as good as the name brand Centrum Silver, but at less than a nickel a day is half the price."

New York Times

It sounds really unbiased and unpaid for, doesn't it? The real slight-of-hand deception is the placing of Centrum Silver as the gold standard of supplements in the mind's of readers, without anybody noticing the trick. We believe that neither is fit for human consumption.

The vitamins that are recommended by Consumer Labs are known as U.S.P. vitamins. The "P" stands for pharmacopeia -- and the 'pharma' part is not coincidental. These pharmaceutical industry-approved chemical vitamins are always artificial, and they are often worse than useless. It is these vitamins that are responsible for creating the so-called "expensive urine" that orthodox doctors use to mock nutritional medicine. We have noticed that such people never test the effectiveness of alternative medicines using organic food-based supplements and natural herbs. Yes, they love those synthetic, cancer-causing, U.S.P. chemical "vitamins", which never appear in nature in the same forms, and are usually just treated as additional toxic materials by the human body. After all, it demonstrates how bogus nutrition, supplementation, and alternative medicine are.

Just so our readers know, sucking upon a rusty nail should give them nearly equivalent results to taking most vitamins sold at Wal-Mart (e.g. approved and certified U.S.P. vitamins). The iron from the nail would be safer and more effective than that of the iron supplements. At least iron from the rusty nail would not contain the remnants of a sulfuric acid bath and various other chemical exposures.

The F.D.A. Literally Works For The U.S.P. Organization -- By Law

Those who inspect this screen-shot closely will have no doubts that all of the members of the pharmaceutical industry, including the F.D.A., are working together in one big, happy, corrupt cartel to suppress viable alternatives.  It was taken from usp.org of 'USP vitamins'. The USP website furthermore mentions that it is 100% behind Codex Alimentarius.  Click to enlarge.

"What does Consumerlab.com charge to participate in its 'voluntary certification program'? One of the comments posted after my first letter noted that the fee charged for testing products containing Glucosamine, Chondroitin and MSM was $4,650.00 for the tests completed in the early summer 2009. Is this the standard fee that Consumerlab.com charges companies that wish to ensure that your test 'results are proprietary to the manufacturer?'"

-- Marc Ullman

Marc Ullman is chair of the Legal Advisory Council for the Natural Products Foundation. He pinned-down Mr. Cooperman in a public discourse, whereby his questions became a little too uncomfortable for Mr. Cooperman to answer.

We hope our readers caught the significance of the above quote. "Proprietary" means that the test results are owned by the manufacturer who buys the study, so that negative findings may be stricken from public disclosure. Like with the pharmaceutical industry that the company is so very close to, Consumer Labs apparently has the best objective science that money can buy. It's F.D.A. science, and we know where they learned it. What is incredible about this tragic story is that they have managed to con people into paying for this sort of dishonest science and misinformation.

Any organization that truly serves the public and operates under scientific principles does not keep secrets, which are the anti-thesis of public disclosure and scientific principles. We are willing to bet that the company making Equate-Mature Multivitamin 50+ paid them well, and paid them on time. We are also willing to bet that the best supplements -- the organic food-based ones that actually benefit health are never given the C.L. seal of approval.

There are times when being hated by certain groups is a mark of honor, as is the case with Quackwatch, the F.D.A., and sites with the 'HonCode' certification seal. There are also times when being endorsed by a certain group is equally bad. This appears to be the case with Consumer Labs. We will be avoiding all vitamins that have the C.L. seal, although we have not seen any yet. Perhaps this is because we know to never buy vitamins at mass retailers, such as Wal-Mart. Don't take that wrong, for we actually like Wal-Mart. We just don't buy health products there.

The C.L. seal is a mark of approval by an organization which is run by those who, in the very least, have vested interests outside of what they fully disclose. While we generally have no problems with groups that seek to benefit the public by providing information about supplements, there are far too many coincidences for us to ignore here. The Food and Drug Administration is the last place that one should ever search for honest and accurate advice about herbs and vitamins. It's like seeking advice from a drug dealer about how to break free from drug addictions. In fact, it's exactly like that. Likewise, seeking advice from Consumer Labs appears to be just as irrational, since its owners have been heavily immersed in the pharmaceutical-cartel for most of their careers, and the F.D.A. itself. They come from a chemical industry that profits from sickness, not health.

 

Related Articles

Why You Should Avoid All HONcode Certified Websites

Doctor Andrew Weil: Whose Side Is He Really On?

Fake Chemical Vitamins: How To Know If Your Vitamins Are Real And Effective

 

 

Comments (31)
  • Marc Ullman  - Understanding Consumerlab

    Consumerlab.com has done an incredible job selling itself as an unbiased, authoritative testing service that provides good information to consumers. As my two columns that Sarah notes in her story try to point out, before buying into the Consumerlab story consumers should understand three things:

    1. Consumerlab is not a lab at all. It hires contract labs to conduct its testing, and there are significant questions as to how often (if ever) those labs are audited by this organization that likes to claim consumers need to rely on its audits of industry.

    2. Companies that pay to participate in Consumerlab's "voluntary" testing programs "own" the test results. This means that under this program a company can direct Consumerlab to withhold a negative test result. Thus, consumers may never get the full story.

    3. The "quality" standards used by Consumerlab are frequently based on California's Proposition 65, a law unique to that state which establishes tolerance levels for certain heavy metals and pesticides well below legal levels set by the FDA or the 49 other states. Thus, a headline announcing that "Half the Products Tested Fail" may simply mean that these products meet quality standards by the Federal Government and 49 States but do not satisfy the draconian standards set under one California law.

    Consumers who turn to Consumerlab for information should consider these facts before making any judgments.

  • Ellen Wedding  - CL

    slight correction. the subscription is for a year or two year.
    not month. otherwise sounds very informative. hate the part that mfg. of supplements are foreced to pay to have their product "tested"
    thank you.

  • maggie  - another correction needed

    Sarah..
    just an fyi.. the name of the company is ConsumerLab.com not ConsumerLabs.com

  • Richard Williams  - Consumer Lab Subscription Choices

    And a slight correction to Ellen's correction, Consumer Lab does have a one month choice for $15.00 at this time.

  • Ellen Wedding  - CL

    wow Sarah what a fantastic job. :cheer: I really thought this a real in depth story.
    Now to find supplements that really contain natural and effective ingredients.
    so appreciate all you two do.
    Thank you
    Ellen

  • Thomas Corriher (Managing Editor)
    avatar

    Ellen's remarks pointed out an oversight that we made. We should have not have used the phrase "natural vitamins", because it causes confusion, and because all vitamins are somehow manufactured. There are no vitamin trees after all. We should have instead recommended vitamins that are food-based and minimally processed (preferably by companies outside of Big Pharma). Of course, the true health ideal is to have an organic diet that is so beneficial that vitamins are unnecessary. Did you have your 7 servings of organic fruits and vegetables today? Don't feel guilty, if not, for we have often been there too.

    Anyway, we're editing our work concerning "natural" vitamins. By the way, it is true that completely synthetic vitamins, which are made purely in laboratories, are typically next to useless. Take for example that synthetic vitamin D can only be absorbed by about 50% of the population. For the rest, it merely puts a strain on the liver and kidneys. The natural source of vitamin D (sunlight) is absorbed by everyone safely and effectively (sunlight does <u>not</u> cause cancer).

  • lol  - FFFFFUUUU

    Glad i read this and all the other websites saying CL is fishy.And even if they are legit....well,it's too late now.I wont spend 30 a year.Too much doubt about them now...

  • Richard Lovelace  - thanks for the info on consumer labs

    Where do go for a comparison or evaluation of the supplements that we take?

  • Thomas Corriher (Managing Editor)
    avatar

    We get asked that more than any other question. Sadly, this is the one of the few questions that we cannot answer. HealthWyze is a small and vastly underfunded operation. We do not have the resources to research every supplement. We can't even evaluate 1 in a 1000. We help when and where we can.

  • Anonymous

    SO FAR I HAVE NOT BEEN ABLE TO BUY ANY SUPPLEMENTS CAUSE THEY ALL SAY THEY R THE BEST AND I DON'T TRUST ANY. TODAY I SAW "CONSUMERLAB" AND THOUGHT "FINALLY, I CAN BUY..." THEN I READ U POST, MY GOSH...ISN'T ANYBODY OUT THERE HONEST???????

  • Sarah Cain (H.W. Researcher)
    avatar

    Choosing a good supplement company is hard, and it often means using different companies for different specific supplements. You have to read the ingredients, look at the additives, and learn to avoid the poor quality supplements. As a general rule, always avoid the supplements that are found in major retailers, such as Walmart. This article may help you some:

    http://healthwyze.org/index.php/component/content/article/151-fake-chemical- vitamins-how-to-know-if-your-vitamins-are-real-and-effective.html

  • Lorene Benoit  - How do you know quality supplements

    A good question, which I also spent quite a few years answering, as practitioner of over 30 years. The answer.... find what works. Trust the person and the company from whom you urchase. The prrof is in the pudding! If you iron is low and the herbal combination or mineral brings it up, then it works. I have trusted the company I have used the last 22 years because they work. Get in touch if you want details.

  • Raghbir Singh

    Hello Lorrene, I am very much impressed by yr experience in the medical field regarding supplements. I am from India and buying supplements from USA for my AMD + General health. I will be highly obliged if you can give details of the company that you trust and buy supplements. Thanks again & God Bless U Raghbir Singh

  • Alan Tanner

    I saw and older post you did about consumer lab.com about detail of someone to buy quality product ( herbs) from. wondering if you could give me the name of the company
    thanks Alan

  • Kim

    Hi Lorrene,

    I would be interested to know who you've been using. Thanks!

    Kim

  • Joan Doyle  - Recommended Supplement Company

    Hi Lorene!
    I would be very interested in the supplement company that you are very satisfied with. I have neglected taking supplements because of the hundreds to choose from. I am sure most of them are a waste of money. So I am very interested in your opinion.
    Thanks!
    Joan

  • susan jan  - re: How do you know quality supplements

    I hope this gets to you. Like many other replies, I am also tearing my hair out with frustration about what to do. Profit is everything in our society so who can one believe? If you could let me know the name of the company you are referring to, or any others I can trust, please, please let me know. Thank-you so much.

    Susan Jan

  • Ginger Ratsep  - Glad I Found The Informtion On This Site

    I recently started using Shaklee nutritional products and, in doing my research, I came across ConsumerLab.com. Of course I couldn't get access to the info without paying a fee. Before forking over my money I decided to do a little research and landed here and I'm glad I did. I did think that Consumerlab.com was a little fishy because they were commenting on multi-vitamins products that I had never heard of.

    In the end. I'm confident that the Shaklee products I'm taking are of the highest grade. The multi-vitamin product I take goes through 1,000 quality tests for toxins, heavy metals, etc per batch. Way more than the FDA recommends. And while the FDA "allows" a maximum amount of lead in supplements, Shaklee's products are guaranteed lead free.

    In 2008 the FDA did a study on 324 multi-vitamins for women and children. The study found that 99% of the supplements contained some trace of lead and the FDA was okay with their findings. But then again, the FDA approves all of those drugs with serious side affects.

  • Maggie Barili RN, LAc, Dipl.AC  - regarding Consumerlab.com

    I have suscribed to consumerlab.com for a few years now and lately, I've become more and more suspicious or skeptical of their findings. I use supplements made by reputable companies who also are leaders in as well as gatherers of seemingly legitimate, un-pharmaceutical company sponsored research. I found your article here because I googled my doubts about them. My doubt was finally triggered by their recent post of very badly conducted research regarding supposed dangers of supplements.
    I am quite appreciative of your investigation and journalism of this company. Thank you. Maggie

  • Hidjo  - st johns wort

    I am trying to find a st johns wort supplement that is TRUE 3% hyperficin..sp may be wrong. But I started w consumer labs and now im not so sure I trust them either. Who do I trust? Where can I buy this? Prefably w/5htp.
    I refuse to take prescripts...cymbalta had me w a gun in my mouth!

  • Deb Sheehy  - Consumer Lab
    avatar

    I too was questioning the integrity of Consumer Labs and it started because I know a Doctor who quotes them all the time. A Doctor, by the way, that believes the FDA should be regulating herbs, minerals, vitamins. We all know what that would mean to the industry. So anyway, I asked consumer labs if they accept money from: (pharmaceutical companies of any kind, or income from any research organizations, and or from any corporate sponsorship. Does Consumer Lab accept any money from the government, including grants, donations, or any income on any level?) The response? NONE. I won't use them.

  • alick

    It would be nice if a legitimate testing institute could be found.

  • Shigeo Nakanishi  - Where can we go from here?

    It's a disgrace and crime that our healthcare industry has sunk so low, but with so much government money involved, things are bound to get worse. Thank you for all you are trying to do. Perhaps it is time for all concerned people to support with dedicated funds for unbiased, honest research and reporting, both the good and the bad.

  • Thomas Corriher (Managing Editor)
    avatar

    Governmental involvement is a big part of the problems, and it will get much worse in the U.S. with Obama Care. The strategy of shifting unlimited funding into a system that is already broken by its own greed is hardly a solution. It's rewarding the greedy bastards for bankrupting us and destroying our health.

    We could read comments like yours all day. Thanks.


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